Start Online dating and matchmaking

Online dating and matchmaking

That modern-day matchmaker, the Internet—both through its traditional channels and the explosion of online dating sites—is where a third of recently-married American couples first started sparking.

(Woe to those who met in bars, at work, or through a blind date; their level of marital bliss is subpar.) In a sense, these offline results match a supposition made by the academics—that transparency matters.

Those, at least, are among the findings of a team of academics led by University of Chicago psychologist John T.

Cacioppo who parsed a Harris Interactive survey of more than 19,000 Americans married between 20.

On the other hand, the heavy emphasis on profile browsing at most dating sites has considerable downsides, and there is little reason to believe that current compatibility algorithms are especially effective.

The new survey suggests that genuinely scientific or not, the sites are doing something right.

(Please note that the survey was commissioned by e Harmony; Cacioppo is an adviser to those folks and co-author Gian C.

Gonzaga is the former head of e Harmony’s lab.) In a paper that appears online today at the Results show that for 60 years, family and grade school have been steadily declining in their influence over the dating market.

(Since the lonely will wonder, here’s the breakdown of the top sites cited: e Harmony, 25 percent; Match.com, 24 percent; Yahoo, seven percent; Plenty of Fish, six percent.) And the authors take pains—perhaps its those e Harmony bonds showing themselves—that not all online sites are the same, and treating them as so “no longer empirically justified.” Just looking at the wide range of dating sites increasingly siloed by race, religion, sexuality, age, and other demographics also suggests, algorithms aside, that that assumption is no longer pragmatically justified, either.